Due to increasing global environmental problems, sustainable fashion becomes more present within the fashion market every day. Despite a general environmental awareness in today’s society, research shows that Swedish fashion consumers to a large extent do not buy sustainable fashion. The purpose of the essay is to, through qualitative focus group interviews, examine the gap between consumer values and behaviour by illustrating the relationship between the fashion field and consumers attitudes. The study reveals that age is a central factor for individuals’ perception and understanding of sustainable fashion where the young adults tend to lean towards a weak sustainability approach whereas the older support a strong sustainability approach. ...
Fashion democratization over the last few decades made fashion products available at lower costs to ...
In order to advance more sustainable behaviour in the fast fashion industry, recent research has foc...
Purpose – The purpose of this study is to investigate how young consumers understand sustainability ...
Due to the adverse environmental impacts today’s clothing consumption behaviour is causing, it is ne...
I denna uppsats undersöker vi unga kvinnliga modekonsumenters attityder gentemot hållbart mode. Vi s...
Textilindustrin har en omfattande negativ påverkan på miljön och konsumenters köpbeteende är en del ...
The fast-fashion industry’s effect on the environment becomes more of a critical subject as the indu...
Background: Increased awareness of the climate crisis leads to sustainability becoming moreimportant...
De miljövänliga problem som världen står inför idag är tätt sammanhängande med den masskonsumtion so...
Det moderna västerländska samhället präglas av materialism där människor konsumerar mer än va...
Modebranschens negativa inverkan på miljön och den ökade klädkonsumtionen har genererat till uppmärk...
The interest and awareness of sustainability, with consumers and organizations, has been increasing ...
The emergence and success of fast fashion companies have had a negative impact on the environment. A...
Syftet med denna studie är att bidra med kunskap om hur människor bortförklarar, bortprioriterar och...
The consumption has increased by 40% in just a few decades, which has given a negative impact on the...
Fashion democratization over the last few decades made fashion products available at lower costs to ...
In order to advance more sustainable behaviour in the fast fashion industry, recent research has foc...
Purpose – The purpose of this study is to investigate how young consumers understand sustainability ...
Due to the adverse environmental impacts today’s clothing consumption behaviour is causing, it is ne...
I denna uppsats undersöker vi unga kvinnliga modekonsumenters attityder gentemot hållbart mode. Vi s...
Textilindustrin har en omfattande negativ påverkan på miljön och konsumenters köpbeteende är en del ...
The fast-fashion industry’s effect on the environment becomes more of a critical subject as the indu...
Background: Increased awareness of the climate crisis leads to sustainability becoming moreimportant...
De miljövänliga problem som världen står inför idag är tätt sammanhängande med den masskonsumtion so...
Det moderna västerländska samhället präglas av materialism där människor konsumerar mer än va...
Modebranschens negativa inverkan på miljön och den ökade klädkonsumtionen har genererat till uppmärk...
The interest and awareness of sustainability, with consumers and organizations, has been increasing ...
The emergence and success of fast fashion companies have had a negative impact on the environment. A...
Syftet med denna studie är att bidra med kunskap om hur människor bortförklarar, bortprioriterar och...
The consumption has increased by 40% in just a few decades, which has given a negative impact on the...
Fashion democratization over the last few decades made fashion products available at lower costs to ...
In order to advance more sustainable behaviour in the fast fashion industry, recent research has foc...
Purpose – The purpose of this study is to investigate how young consumers understand sustainability ...